Whether you’re preparing for your business’ first webinar or you’re an old hand at webinar presentation, one thing remains the same. Before you can present your webinar—and enjoy the sales that result—you’ve got to put the pen to paper, so to speak.

Unless you were part of an improv show, you wouldn’t present in the theater without a script. The same goes for your webinar. You need an outline of what you want to share to help guide you and to keep you on a topic.

But what exactly goes into writing a webinar script? It’s a little different for everyone, but we’ve sketched out a basic process for getting it done. Read on to learn more.

How to Write a Webinar: Sketch Out Your Thoughts

The first step to writing anything is to brainstorm. That’s no different for webinar writing.

Say you’ve chosen a topic. You probably have some basic ideas in mind for what you’d like to say. After all, your main goal in a webinar is likely to talk about a topic where you have specific expertise—and connect that topic with how working with you can benefit your webinar attendees.

So step No.1 is to put those basic thoughts on paper. Well, actually, it doesn’t have to be paper. You may find jotting down ideas on sticky notes and moving them around to sketch out your webinar helpful. Or you may want to do the same thing on a dry erase board or open up a fresh document on your computer. Regardless of your format, jot down the thoughts, then move them around so that they have a natural flow. This provides the basis of your webinar presentation.

How to Write a Webinar: Create a Draft

After you’ve made your initial notes and moved them into a sort of outline for your webinar, you want to actually create the webinar presentation itself.

What’s the difference between this step and step 1? Here, you flesh out your thoughts and determine how you want to actually say things in the presentation.

Pretend you’re having a conversation with a business prospect about your webinar topic. Pay attention to the order in which you’d present information. Your webinar script should follow that order—essentially, you’re planning out your conversation.

How to Write a Webinar: Connect the Dots

Once you’ve written out a draft, it’s time to put it to the test. Read your script aloud, just as you would if you were actually presenting it as a speech. You may even want someone else to listen to you. What parts don’t feel natural? Does anything just not make sense when you say it out loud?

Those are the portions you’ll want to tweak. You don’t want your words to seem stilted or awkward. You aren’t giving a canned speech or reading off an encyclopedia page, so be sure your script reads like you actually talk. Make notes on where to pause, just like you would in a conversation. You want to be sure your audience is engaged in the topic, which will ultimately engage them in what you’re offering.

Does the content of your webinar script leave you—or the person listening to you—with unanswered questions? Revise it accordingly so that the loose ends are tied up and your overall goals for your webinar are met. In the end, you want to make sure that you’ve shared your expertise about the webinar topic and, most importantly, successfully delivered your pitch, with a clear next step for participants to take.

You’ve tackled step 1: Write a webinar. Afraid of technological glitches in your actual webinar presentation? Let us help.